About

The Department Store for the Mind is a place to explore the world inside your head: a vast and unique terrain of thoughts, ideas, emotions and memories.

We design stickers, homeware, gifts, stationary and prints that enable a deeper human connection. Our products inspire simple actions so that you may be content with yourself and live well.

We think the journey into our own minds is the most challenging but worthwhile adventure any of us can embark on. As with any great adventure, it helps to have good kit. Our products are designed to help you navigate your inner landscape, discovering and celebrating your best capacities.

You can search the store by collection or by mood. We hope you find it full of things that are touching, thought-provoking and soul-stretching. A place you can enjoy both getting lost and feeling found, because we think they are two sides of the same coin when it comes to self-discovery.

Founded by Sophie Howarth, writer, teacher and entrepreneur based in London and Co-founder of School Of Life and now owned and run by Kate Peers (writer and mum to three boys). Kate is creating a new collection for children with the help of her son who has a diagnosis of autism and adhd.