Inside the Mind of Xenia Moseley

Xenia Moseley is a designer, thinker, explorer and maker. At 26, she has already collaborated with Terence Conran, The Royal Society of Art, Richard and Ab Rogers, and exhibited in the V&A. She designed the Department Store for the Mind's 2015 pop-up store in Old Street, East London.

Follow her at @xeniamo

Tell us a little about the Dept. Store for the Mind Christmas pop up shop?

I wanted to create an experience that would help people think about the mind of the person they are buying for. So there are zones for explorers, jugglers, dreamers, worriers and givers, each containing gifts appropriate to the strengths and struggles of these different types.

I used the brand squiggle as a physical thread to tie concepts and products together. It's represented by a huge rope that runs through the whole space, sometimes hanging loose, sometimes tied up in knots.

Are you more of a dreamer or a worrier?


A bit of both. But I'd say I’m an explorer at heart. My work is mostly about combining curiosity and craft.

How do you look after your mind?

Sleep is my defence mechanism. When it comes to overwhelm, I nap. If I’m stressed, I can sleep so easily, because it’s like an escape. I also try to treat my mind like a separate entity - a child that you can observe and be gentle with. I just notice things, like: ‘Oh, so you’re feeling angry today? Well that’s okay. But just be aware of the fact that you’re angry. Try not to angry at anyone who doesn’t deserve to be angried at.”

What do you do well?

I’m good at connecting dots. Trying to find threads that tie things up - in a creative way.

Tell us something surprising about yourself.

I’m a hyperaware person. I don’t know if it’s a child-of-divorced-parents thing - just knowing when sh*t is about to go down. But sometimes I feel that there aren’t enough words in the English language to express the way that I feel! It's like I’ve got a sixth sense about how people are feeling or how something is, but I just can’t put it into words.

What do you struggle to do well?

I struggle with a constant conversation that’s going on inside my head. I can meet up with people and be totally distracted by the fact that I think I’m not doing something the right way (!), which can totally defunct a conversation. I say what I think I should be saying, rather than what I actually want to say! It’s as if my voice can’t catch up with my thoughts.

What are you buying your friends and family for Christmas?

A Box of Walks for my wordy cousin who has walked coast to coast. An Eat Breakfast Plate for my Doctor cousin who sometimes needs a reminder to take care of herself! Ten Deep Breaths for all my teacher friends. And Alice Pattullo's blessings mug for the family and friends who are bold and brave in being their lovely selves.

Where do you get your inspiration?

Just in being alive. You could put me in a box and I would never run out of things to think about. I try to absorb things and just keep my eyes open.

Can you tell me about an object that means something special to you?

One of my favourite objects in the world is in the Pitt Rivers Museum in Oxford. It’s a rain mac, built by Inuits. I think it’s from the 1600s. It looks like it’s been woven from spider web or silk, but it’s actually seal intestines. It’s such an incredible, timeless piece of craftwork - Versace could have made it.

Whose mind do you admire, or would you like to get inside?

I kind of like the mystery of NOT being able to see inside other people’s minds. If there’s anyone’s mind I’d like to understand, I feel like it would be my own! I don’t feel like I’ve really done that yet.