Our Pop-Up Christmas Shop
Open 15-23 December at Unit 3 in Old Street Station, LDN
Know any explorers? Jugglers? Dreamers? Got a few worriers in your life?
How do you decide what to get them for Christmas?
On 15th December, we opened doors to our (first ever!) pop up shop in Old Street Station. Right opposite the rush and bustle of the tube barrier gates, we had the challenge of creating a retail space that would encourage you to pause and explore the minds of the people you love most.
Luckily we had young design talent Xenia Moseley on the case to pour her heart and ingenuity into the concept.
Together we dreamed up 5 playful personality types - worriers, dreamers, jugglers, explorers and givers.
You might identify with all of them, or some of them, or none in particular. They are a gentle nudge to ask - who am I buying this present for? What are their strengths? What makes them really come alive?
Illustrated by a beautiful tangled length of rope, these types guide you gently round the store, and help you find gorgeous and delightful gifts for every different character in your life.
Visit us at Unit 3, Old Street, from 15-23 December and follow our progress @deptforthemind. We are open 7.30AM - 10PM on weekdays, 10AM - 10PM on the weekend. You can find us just opposite the station barriers.